Information and brain stimulation - why information is its own reward!

I am currently on the last contact week of the Senior Management Course at the University of Stellenbosch Business school. It has been fantastic to gain new insights into economics, marketing (and of course the related concepts of strategic thought, leadership and a whole host of other factors that influence our lives).

I find this stimulation quite rewarding! When I learn new things I feel energized and engaged with the ideas and concepts. Conversely when I set in a lecture where I feel that I am not learning much, and not able to contribute anything, I feel less energetic, lethargic and seem to lack energy!

I think that sometimes we all forget that the body is a complex integrated system in which all of the parts are interdependent and interlinked. When my brain is stimulated it will work through the endocrine system to excrete chemicals and stimuli throughout the whole of my body. This means that not only will my mind be stimulated by new ideas, but my whole body will be energized and engaged.

The converse is of course also true - when a persons body is under threat their thought processes tend to become sharper, quicker and much more creative (when a lion is about to bite off your leg you start thinking quickly and creatively to survive!)

Well, here's an interesting post on some recent research that shows the link between stimulating ideas and hydration in the body's interlinked systems:

To me, and I suspect many readers, the quest for information can be an intensely rewarding experience. Discovering a previously elusive fact or soaking up a finely crafted argument can be as pleasurable as eating a fine meal when hungry or dousing a thirst with drink. This isn't just a fanciful analogy - a new study suggests that the same neurons that process the primitive physical rewards of food and water also signal the more abstract mental rewards of information.

Humans generally don't like being held in suspense when a big prize is on the horizon. If we get wind of a raise or a new job, we like to get advance information about what's in store. It turns out that monkeys feel the same way and like us, they find that information about a reward is rewarding in itself.

Ethan Bromberg-Martin and Okihide Hikosaka trained two thirsty rhesus monkeys to choose between two targets on a screen with a flick of their eyes; in return, they randomly received either a large drink or a small one after a few seconds. Their choice of target didn't affect which drink they received, but it did affect whether they got prior information about the size of their reward. One target brought up another symbol that told them how much water they would get, while the other brought up a random symbol.

After a few days of training, the monkeys almost always looked at the target that would give them advance intel, even though it never actually affected how much water they were given. They wanted knowledge for its own sake. What's more, even though the gap between picking a target and sipping some water was very small, the monkeys still wanted to know what was in store for them mere seconds later. To them, ignorance is far from bliss.

Bromberg-Martin and Hikosaka demonstrated that even more clearly with a second, slightly different task. This time, the monkeys always received information about their watery rewards and the initial choice of symbol simply determined how quickly this information was provided. After a few goes, the monkeys clearly wanted their info immediately. If the researchers swapped the target that provided the most instant information, the monkeys swapped the direction of their gaze.

This preference for knowledge about the future was intimately linked to the monkeys' desire for water. The same neurons in the middle of their brains signalled their expectations of both rewards - the watery prizes and knowledge about them.

All the neurons in question release the signalling chemical dopamine. While the monkeys were making their choices, Bromberg-Martin and Hikosaka recorded the activity of 47 dopamine neurons in their midbrains. These neurons became very excited when the monkeys saw a symbol that predicted a large amount of water, while the symbol that cued a smaller drink inhibited the neurons. The same dopamine neurons were excited during trials where the monkey only saw the symbol that heralded forthcoming information, and they were inhibited if they monkey only saw the other non-informative symbol.

So the same population of midbrain neurons signal changes in both the thirst for water and for knowledge. The more active they are, the stronger that thirst is. One monkey had a stronger preference for early information than the other and indeed, its dopamine neurons were more active when it saw the informative symbol. Even for each individual monkey, the neurons were more active on specific trials where they showed a preference for advanced knowledge.

Dopamine neurons are thought to be involved in learning about rewards - by adjusting the connections between other neurons, they "teach" the brain to seek basic rewards like food and water. Bromberg-Martin and Hikosaka think that these neurons also teach the brain to seek out information so that their activity becomes a sort of "common currency" that governs both basic needs and a quest for knowledge.

Reference: Neuron 10.1016/j.neuron.2009.06.009